How Much Wood
| How Much Wood | |
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| Company: | Dansk Designs |
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| Year(s): | 1967, 1969 |
| Publication(s): | The New Yorker |
How Much Wood is the opening line from a print advertisement that Dansk Designs ran in The New Yorker during 1967 and 1969.
Copy
| “ | How Much Wood Would a Woodworker Work if a Woodworker Worked Wood for Dansk?®
Take our double duty pepper mills (they all have salt-shaker tops). We designed over 180. Built 96. Whittled the number to 20. After testing and time, we're down to nine we think are Dansk.® On the other hand a design could be right, right off, like Jens Quistgaard's classic ice bucket - so right it's in the permanent collection of six museums. Then there are ideas that lead to ideas. Like our end-grain blocks for trays and cutting boards. It's the butcher block concept Dansk was first to bring into the home. (End-grain won't dull your knives and knives won't dull its beauty.) All told, our woodworkers turn out over 35 teak things. From hefty carving boards as tough as the keel of a Viking ship -- to delicate Smorgasboards as light as a Thai fan. But what really counts is not How Much but How Good. To see how good, pick up a piece. Turn it over. The back is as beautifully finished as the front. To see how much in woodworks (as well as goodworks in silver, steel, glass, china, stoneware, linen and candlewax) send 25¢ for our catalog of 493 designs for your tabletop to Dansk Designs Ltd., Dept. K, Mt. Kisco, New York 10549. DANSK DESIGNS LTD. |
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Mills pictured
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